Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Nigel Stoke, alias ‘Skipper’, reflects on his 2016 Sydney to Hobart Yacht Race experience. After 2 days of exhilarating high speed ocean racing, things...
In this high energy and super informative podcast Dr Robert Dew, Senior Partner at CapFeather Global and customer strategy & innovation expert, shares research...
Ashton Bishop, CEO at Step Change and Institute of Change - Marketing Academy Mentor and keynote speaker, he's always a dynamite guest on TEC...
