Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Greg Donlan talks about the transformation of selling. Greg has had a long and successful carer in sales leadership, education and innovation across a...
Former ANZ Chief Economist and Industry Professor at UTS Business School, Warren Hogan in conversation with Stephanie Christopher, TEC CEO providing robust insights and...
If the ultimate outcome of your business is a sale or you are a founder planning to transition your business further down the track...
