Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
In this episode of Vistage LIVE, Stephanie explores leadership, resilience, and high performance with Brad Thomas, technology executive, board leader, and three-time Paralympian. Brad...
It’s critical for any size business to have a Communication Strategy. Frances Dwyer, Marketing Communications & Strategy expert, kickstarts the conversation with 3 driving...
John Beech talks with Stephanie Christopher about applying a scientific methodology to Innovation. Taking the mystery away from entrepreneurship and innovation, ‘something most people...
