Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Disruption is a powerful way of thinking about innovation-driven growth. Matthew Tice, CEO at Insurgence, will challenge your thinking and discuss ways to transform...
Ashton Bishop, CEO at Step Change and Institute of Change - Marketing Academy Mentor and keynote speaker, he's always a dynamite guest on TEC...
Simon Hunter, writer, director, and producer with over 30 years of experience in the film industry discusses the intersection of storytelling and leadership in...
