What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode

November 27, 2024 00:26:05
Episode Cover

Future-Ready Leadership: Simplifying Strategy for 2025 and Beyond

Before you dive into strategic planning, have you clarified your strategic direction? In this episode of Vistage Live, Jon Lindsay, a leadership expert with...

Listen

Episode

August 28, 2023 00:28:28
Episode Cover

Beating Burnout, Finding Balance

Melo Calarco, the author of Beating Burnout, Finding Balance. He's a mindfulness and high performance expert, a keynote speaker and corporate programs facilitator. Melo...

Listen

Episode

August 30, 2022 00:37:16
Episode Cover

A Fighter Pilot's Mindset for Business Success

This fast-paced conversation Christian and Stephanie cover leadership, strategy, execution and performance. A former fighter pilot and now successful entrepreneur, Christian Boucousis (Boo), dedicates...

Listen