Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Mark Bregman, a distinguished global business leader with a rich background in technology strategy and entrepreneurship, delivers profound insights into leadership, innovation and strategic...
Ron Schwartz explores leadership and the power of words in equations of hope and trust during challenging times. He’s a corporate change agent, organisational...
Ashton Bishop, CEO, Step Change talks to Stephanie about the ‘7 Customer Centric Shifts’ that Business Leaders need to adopt to become truly 'Customer...
