What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode

September 26, 2023 00:37:13
Episode Cover

A Fresh Take on Fundamentals: From Burnout to Brilliance

In this episode Trudy MacDonald and Stephanie Christopher tackle this rich and relevant topic, uncovering the evolving landscape of work and leadership challenges -...

Listen

Episode 53

March 23, 2022 00:15:59
Episode Cover

Contract Is King - Navigating the World of Employee Contracts

Christa Lenard discuss the recent High Court decision in WorkPac and Rossato regarding casual employment in Australia. In a nutshell, the position in Australian...

Listen

Episode

May 22, 2025 00:37:12
Episode Cover

Unlocking the Sales Game: Building Trust Over Transactions with Ari Galper

In this insightful episode of Vistage Live, Stephanie Christopher sits down with Ari Galper, the world’s leading authority on trust-based selling and the founder...

Listen