What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode

September 26, 2023 00:37:13
Episode Cover

A Fresh Take on Fundamentals: From Burnout to Brilliance

In this episode Trudy MacDonald and Stephanie Christopher tackle this rich and relevant topic, uncovering the evolving landscape of work and leadership challenges -...

Listen

Episode 13

September 04, 2019 00:20:16
Episode Cover

Family Business - Where Business Dynamics meets Family Dynamics

National Family Business Advisor of the Year Award Winner, John Broons helps family businesses build their legacies and reclaim their family lives. John talks...

Listen

Episode

April 04, 2023 00:23:24
Episode Cover

Rebuilding trust in leaders in today’s changed world

Dr Neryl East shares her experience of working with leaders across different types of organisations and highlights the importance of effective communication. She says,...

Listen