Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Dr Neryl East shares her experience of working with leaders across different types of organisations and highlights the importance of effective communication. She says,...
What's a military term "OODA Loop" got to do with Cyber Risk? Ross Marston, Founder and Chief Security Strategist for Business Intelligence Security has...
Nigel Stoke, alias ‘Skipper’, reflects on his 2016 Sydney to Hobart Yacht Race experience. After 2 days of exhilarating high speed ocean racing, things...
