What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode 31

July 07, 2020 00:30:24
Episode Cover

Emotional Well Being For Families

Garry Thomson, currently, CEO of Uplifting Australia, is a social innovator with 25 years experience in family development and a thought leader in this...

Listen

Episode

June 17, 2025 00:28:22
Episode Cover

From Values to Ventures: How Vanessa Cullen Built a Purpose-Driven Enterprise

What does it take to build a profitable business without compromising your values? In this episode of Vistage LIVE, Stephanie sits down with Vanessa...

Listen

Episode 40

February 15, 2021 00:28:59
Episode Cover

How to Drive Sales Success in 2021 with Sales Guru, Tony Hughes

In 2021 Growth will come at the expense of the Competition! Tony will share proven strategies and techniques for creating new sales conversations with...

Listen