Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
John Beech talks with Stephanie Christopher about applying a scientific methodology to Innovation. Taking the mystery away from entrepreneurship and innovation, ‘something most people...
Brad Church likes to ask the question “who leads the leader?”. The answer is that as leaders we need to lead ourselves. That means...
David Thomas, China Expert and BRIC specialist, empowers business leaders, entrepreneurs and investors to thrive in the Asian Century. He believes that Australia is...
