Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Ashton Bishop, CEO at Step Change and Institute of Change - Marketing Academy Mentor and keynote speaker, he's always a dynamite guest on TEC...
Rob Kinkade, Co-Founder & CEO FORUMM Digital and Director of DuToday brings a cross-sector perspective to digital transformation and in simple terms, unpacks what...
Warren Hogan sits down with Stephanie to talk about the current economic environment that business leaders are now operating in and what it will...
