Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
In this episode Stephanie Christopher talks to Jane Lewis, Principal at the Outlook Consulting Group, about the challenges of change in professional services firms....
Ron Schwartz explores leadership and the power of words in equations of hope and trust during challenging times. He’s a corporate change agent, organisational...
In this episode our guest Ashton Bishop challenges typical marketing myths, jargon, and the emphasis on vanity metrics that often obscure true profitability and...
