Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Former ANZ Chief Economist and Industry Professor at UTS Business School, Warren Hogan in conversation with Stephanie Christopher, TEC CEO providing robust insights and...
Stephanie Christopher had the pleasure to be joined by cybersecurity expert Ross Sardi for a discussion about the current threat landscape and how to...
David reflects on his experience in business over 2020….Challenging, scary but enjoyable? ‘The most enjoyable year in business’ … well that’s because David is...
