What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode 44

May 31, 2021 00:25:47
Episode Cover

LinkedIn Selling - Honing your message and profile for sales success

In John Bellamy's entertaining and provocative style he'll challenge your sales mindset and what you're really using LinkedIn for.He shares his 5 top tips...

Listen

Episode

April 08, 2026 00:23:54
Episode Cover

Complexity vs Consequence: Leading a Small Business in an AI World

In this episode of Vistage LIVE, Stephanie Christopher speaks with John Gutteridge about the intersection of global strategy, small business leadership and the accelerating...

Listen

Episode

December 14, 2022 00:26:01
Episode Cover

How to build a more cyber resilient organisation

Stephanie Christopher had the pleasure to be joined by cybersecurity expert Ross Sardi for a discussion about the current threat landscape and how to...

Listen