Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
David reflects on his experience in business over 2020….Challenging, scary but enjoyable? ‘The most enjoyable year in business’ … well that’s because David is...
Ashton Bishop, CEO at Step Change and Institute of Change - Marketing Academy Mentor and keynote speaker, he's always a dynamite guest on TEC...
Paul is an award-winning founder of Future Directors Institute and is described as a ‘boardroom futurist’. He's one of the leading thinkers on the...
