Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Todd Coates founding CEO of the globally renowned Bridge Climb Sydney across two decades – voted the best experience in Australia and 4th best...
In this episode Stephanie Christopher talks to Jane Lewis, Principal at the Outlook Consulting Group, about the challenges of change in professional services firms....
Gary Bertwistle has always had a passion for innovation and creativity. His career has spanned the retail, music, media, corporate education and radio industries....
