What makes your Company different and Why does it matter to customers?

Vistage Live - Australia and New Zealand - Business and Leadership Insights

Feb 02 2023 | 00:09:05

00:00 / 00:09:05

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.

A great 9 minute listen!

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