Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Will Meere, a young doctor takes time out for a short trip to Tokyo, Japan and then decides to journey northwards for a few...
In this episode of Vistage LIVE, Stephanie Christopher speaks with Mark Puncher, a leading expert in employer branding and talent marketing, about how business...
In the last 12 months of disruption and rapid change, organisations forced into remote work practices have discovered the unpredicted benefits for both their...