What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode 52

March 23, 2022 00:11:25
Episode Cover

A COVID-19 update - Business Leaders' focus turns to Risk Management & Compliance.

The landscape has shifted rapidly as we transition to the new normal and living with COVID. The conversation has shifted from restrictions to risk...

Listen

Episode

April 23, 2024 00:27:13
Episode Cover

Leading with Story: Unveiling the Hero's Journey in Business

Simon Hunter, writer, director, and producer with over 30 years of experience in the film industry discusses the intersection of storytelling and leadership in...

Listen

Episode 13

September 04, 2019 00:20:16
Episode Cover

Family Business - Where Business Dynamics meets Family Dynamics

National Family Business Advisor of the Year Award Winner, John Broons helps family businesses build their legacies and reclaim their family lives. John talks...

Listen