Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Before you dive into strategic planning, have you clarified your strategic direction? In this episode of Vistage Live, Jon Lindsay, a leadership expert with...
Former ANZ Chief Economist and Industry Professor at UTS Business School, Warren Hogan in conversation with Stephanie Christopher, TEC CEO providing robust insights and...
Brad Church likes to ask the question “who leads the leader?”. The answer is that as leaders we need to lead ourselves. That means...