What makes your Company different and Why does it matter to customers?

February 02, 2023 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode

August 28, 2023 00:28:28
Episode Cover

Beating Burnout, Finding Balance

Melo Calarco, the author of Beating Burnout, Finding Balance. He's a mindfulness and high performance expert, a keynote speaker and corporate programs facilitator. Melo...

Listen

Episode 39

December 15, 2020 00:26:37
Episode Cover

SME Reflections on 2020 with David Lawrence - Challenging, scary but enjoyable?

David reflects on his experience in business over 2020….Challenging, scary but enjoyable? ‘The most enjoyable year in business’ … well that’s because David is...

Listen

Episode 28

April 06, 2020 00:20:00
Episode Cover

Leaders Finding New Ways to Build Trust and Hope

Ron Schwartz explores leadership and the power of words in equations of hope and trust during challenging times. He’s a corporate change agent, organisational...

Listen