Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Martin Cayzer talks about what he got right and leadership lessons learned about leading teams across boundaries. Hear how Martin fostered collaboration and how...
Most businesses don't have a sales problem. They have a sales system problem. In this episode of Vistage LIVE, Stephanie Christopher sits down with...
Sophie Pank is an authentic marketing professional with a knack for simplifying the complexities of marketing. This episode focuses on two key areas for...
