Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
What's a military term "OODA Loop" got to do with Cyber Risk? Ross Marston, Founder and Chief Security Strategist for Business Intelligence Security has...
In this fascinating, but practical podcast, Craig Rispin, Business Futurist and Innovation Expert shares how business will be transformed by the fourth industrial revolution...
Will Meere, a young doctor takes time out for a short trip to Tokyo, Japan and then decides to journey northwards for a few...
