Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Ashton Bishop, CEO, Step Change talks to Stephanie about the ‘7 Customer Centric Shifts’ that Business Leaders need to adopt to become truly 'Customer...
Former ANZ Chief Economist and Industry Professor at UTS Business School, Warren Hogan in conversation with Stephanie Christopher, TEC CEO providing robust insights and...
What does it take to build a profitable business without compromising your values? In this episode of Vistage LIVE, Stephanie sits down with Vanessa...
