What makes your Company different and Why does it matter to customers?

February 02, 2023 • 00:09:05
What makes your Company different and Why does it matter to customers?
Vistage Live - Australia and New Zealand - Business and Leadership Insights
What makes your Company different and Why does it matter to customers?

Feb 02 2023 | 00:09:05

/

Show Notes

Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?

'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. 

A great 9 minute listen!

Other Episodes

Episode

October 31, 2022 • 00:27:11
Episode Cover

5 Disciplines that distinguish high performing teams with Bernard Desmidt

In this robust and interesting podcast, team coach and leadership expert Bernard Desmidt, introduces the 5 Disciplines that distinguish high performing teams and shares...

Listen

Episode 53

March 23, 2022 • 00:15:59
Episode Cover

Contract Is King - Navigating the World of Employee Contracts

Christa Lenard discuss the recent High Court decision in WorkPac and Rossato regarding casual employment in Australia. In a nutshell, the position in Australian...

Listen

Episode

May 29, 2025 • 00:23:19
Episode Cover

Leading Through Change: Insights from President, International at Vistage Rob Ristagno

In this episode of Vistage LIVE, Vistage Australia and New Zealand MD Stephanie Christopher interviews Rob Ristagno, President, International at Vistage. Rob shares his...

Listen