Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
In this episode our guest Ashton Bishop challenges typical marketing myths, jargon, and the emphasis on vanity metrics that often obscure true profitability and...
John Stewart, talks to Stephanie Christopher about the importance of forecasting your balance sheet. It's about the management of cash more than the management...
Rob Kinkade, Co-Founder & CEO FORUMM Digital and Director of DuToday brings a cross-sector perspective to digital transformation and in simple terms, unpacks what...
