Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Brad Church likes to ask the question “who leads the leader?”. The answer is that as leaders we need to lead ourselves. That means...
Nigel Stoke, alias ‘Skipper’, reflects on his 2016 Sydney to Hobart Yacht Race experience. After 2 days of exhilarating high speed ocean racing, things...
We have a tendency to take the old way of doing things and simply translate them to an online format. Viran Thakrar challenges that...
