Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
What's a military term "OODA Loop" got to do with Cyber Risk? Ross Marston, Founder and Chief Security Strategist for Business Intelligence Security has...
Psychologically safe leadership is a whole new approach that can be learned in time, if you want to unleash the leader you have always...
What does Innovation look like for business and where do you start? Stephen Rutter, Founder of The Scale Institute talks to Stephanie Christopher demystifying...
