Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about?
'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid.
A great 9 minute listen!
Greg Donlan talks about the transformation of selling. Greg has had a long and successful carer in sales leadership, education and innovation across a...
Stephen has always been passionate about helping small business and entrepreneurs, however after visiting Hobart’s Art & Culture Museum five years ago a new...
Jens Goennemann, Managing Director of Advanced Manufacturing Growth Centre sits down with Stephanie Christopher and shares his insights about the misconceptions of Australian Manufacturing...
