Every Marketing Move You Make - Marketing in a Recession

December 14, 2022 00:26:36
Every Marketing Move You Make - Marketing in a Recession
Vistage Live - Australia and New Zealand - Business and Leadership Insights
Every Marketing Move You Make - Marketing in a Recession

Dec 14 2022 | 00:26:36

/

Show Notes

Ashton Bishop, CEO at Step Change and Institute of Change - Marketing Academy Mentor and keynote speaker, he's always a dynamite guest on TEC Live and this time is no different.

Stephanie and Ashton start their conversation with the ‘R’ word and the mindset needed to look beyond the media hype – ‘remember it’s a cycle’ says Aston.

Ashton reveals the 5 smart marketing moves SME leaders can make to increase their share of voice in the category and drive their business forward in a recession.

There are so many tips, reminders and lessons learned about marketing spend in the digital space and what the REAL metrics are that leaders should be looking at - you'll need to listen to this podcast more than once!

Other Episodes

Episode

August 05, 2024 00:27:37
Episode Cover

The Power of Organisational Alignment

In this epidsode Ron Schwartz, founder of Brass Tax and expert in organisational transformation shares valuable insights on aligning your organisation by asking five...

Listen

Episode

December 14, 2022 00:26:01
Episode Cover

How to build a more cyber resilient organisation

Stephanie Christopher had the pleasure to be joined by cybersecurity expert Ross Sardi for a discussion about the current threat landscape and how to...

Listen

Episode 32

July 16, 2020 00:26:00
Episode Cover

Coaching and Effective Leadership with Lynn Leahy

What type of leader are you? A Directive, a Participative, an Affiliative Leader, or a blend of all 3 – An Effective Leader? Lynn...

Listen