Join Stephanie Christopher and special guest Ashton Bishop in a deep dive into the world of marketing budgets and strategies. In this episode, we uncover the critical balance between short-term performance marketing and long-term brand building. Hear why allocating 60% of your marketing budget to brand and 40% to short-term efforts is crucial for sustainable growth.
From the importance of differentiation versus distinctiveness to the role of market segmentation in targeting the right audience, this podcast provides actionable strategies for mid-size businesses aiming for exponential growth. Find out how to measure the effectiveness of your brand efforts and strike the perfect balance between short-term gains and long-term success.
Whether you're a startup looking to establish your presence or a mid-size business seeking to scale, this episode offers invaluable advice on crafting a winning marketing strategy. Tune in and gain the confidence to invest in your brand's future while driving short-term results.
It’s critical for any size business to have a Communication Strategy. Frances Dwyer, Marketing Communications & Strategy expert, kickstarts the conversation with 3 driving...
Brad Church likes to ask the question “who leads the leader?”. The answer is that as leaders we need to lead ourselves. That means...
In this episode Trudy MacDonald and Stephanie Christopher tackle this rich and relevant topic, uncovering the evolving landscape of work and leadership challenges -...
