Join Stephanie Christopher and special guest Ashton Bishop in a deep dive into the world of marketing budgets and strategies. In this episode, we uncover the critical balance between short-term performance marketing and long-term brand building. Hear why allocating 60% of your marketing budget to brand and 40% to short-term efforts is crucial for sustainable growth.
From the importance of differentiation versus distinctiveness to the role of market segmentation in targeting the right audience, this podcast provides actionable strategies for mid-size businesses aiming for exponential growth. Find out how to measure the effectiveness of your brand efforts and strike the perfect balance between short-term gains and long-term success.
Whether you're a startup looking to establish your presence or a mid-size business seeking to scale, this episode offers invaluable advice on crafting a winning marketing strategy. Tune in and gain the confidence to invest in your brand's future while driving short-term results.
Ben Grozier shares his top tips for start-ups and the many hats that founders/owners and CEOs wear. Hear about the benefits of creating a...
John Stewart, talks to Stephanie Christopher about the importance of forecasting your balance sheet. It's about the management of cash more than the management...
Sandra Poon is a strategy advisor, certified Advisory Board Chair and business coach - Sandra’s secret super-power is her ability to understand an organisation’s...
