Unlock Real Marketing Value in B2B and B2C - Beyond the Buzzwords

November 12, 2024 • 00:29:27
Unlock Real Marketing Value in B2B and B2C - Beyond the Buzzwords
Vistage Live - Australia and New Zealand - Business and Leadership Insights
Unlock Real Marketing Value in B2B and B2C - Beyond the Buzzwords

Nov 12 2024 | 00:29:27

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Show Notes

In this episode our guest Ashton Bishop challenges typical marketing myths, jargon, and the emphasis on vanity metrics that often obscure true profitability and growth and demystifies the distinctions between B2B and B2C marketing.

A must listen for CEOs and business leaders this frank and insightful conversation provides actionable insights to help leaders optimise their marketing effectiveness and equips business leaders with the knowledge to assess their current marketing efforts more critically and to craft strategies that resonate with buyers, ultimately enhancing growth and profitability.

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