In this episode our guest Ashton Bishop challenges typical marketing myths, jargon, and the emphasis on vanity metrics that often obscure true profitability and growth and demystifies the distinctions between B2B and B2C marketing.
A must listen for CEOs and business leaders this frank and insightful conversation provides actionable insights to help leaders optimise their marketing effectiveness and equips business leaders with the knowledge to assess their current marketing efforts more critically and to craft strategies that resonate with buyers, ultimately enhancing growth and profitability.
Ashton Bishop, CEO, Step Change talks to Stephanie about the ‘7 Customer Centric Shifts’ that Business Leaders need to adopt to become truly 'Customer...
Kim Seeling Smith, CEO of Ignite Global, Award winning author, Speaker and Future of Work Expert is Stephanie's guest in this episode, and Kim...
Before you dive into strategic planning, have you clarified your strategic direction? In this episode of Vistage Live, Jon Lindsay, a leadership expert with...
